| Definition |
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis."
Broad,11-2020,Marketing and Sales Managers,
Detailed,11-2021,Marketing Managers,"Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firms profits or share of the market while ensuring the firms customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services."
Detailed,11-2022,Sales Managers,"Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers."
Broad,11-2030,Public Relations and Fundraising Managers,
Detailed,11-2032,Public Relations Managers,"Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client."
Detailed,11-2033,Fundraising Managers,"Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations."
Minor,11-3000,Operations Specialties Managers,
Broad,11-3010,Administrative Services and Facilities Managers,
Detailed,11-3012,Administrative Services Managers,"Plan, direct, or coordinate one or more administrative services of an organization, such as records and information management, mail distribution, and other office support services. Medical records administrators are included in Medical and Health Services Managers (11-9111). Excludes Facilities Managers (11-3013) and Purchasing Managers (11-3061)."
Detailed,11-3013,Facilities Managers,"Plan, direct, or coordinate operations and functionalities of facilities and buildings. May include surrounding grounds or multiple facilities of an organizations campus. Excludes Administrative Services Managers (11-3012), Property, Real Estate, and Community Association Managers (11-9141), First-Line Supervisors of Building and Grounds Cleaning and Maintenance Workers (37-1010), First-Line Supervisors of Mechanics and Repairers (49-1011), and Maintenance and Repair Workers, General (49-9071)."
Broad,11-3020,Computer and Information Systems Managers,
Detailed,11-3021,Computer and Information Systems Managers,"Plan, direct, or coordinate activities in such fields as electronic data processing, information systems, systems analysis, and computer programming. Excludes Computer Occupations (15-1211 through 15-1299)."
Broad,11-3030,Financial Managers,
Detailed,11-3031,Financial Managers,"Plan, direct, or coordinate accounting, investing, banking, insurance, securities, and other financial activities of a branch, office, or department of an establishment. Excludes Financial Risk Specialists (13-2054)."
Broad,11-3050,Industrial Production Managers,
Detailed,11-3051,Industrial Production Managers,"Plan, direct, or coordinate the work activities and resources necessary for manufacturing products in accordance with cost, quality, and quantity specifications."
Broad,11-3060,Purchasing Managers,
Detailed,11-3061,Purchasing Managers,"Plan, direct, or coordinate the activities of buyers, purchasing officers, and related workers involved in purchasing materials, products, and services. Includes wholesale or retail trade merchandising managers and procurement managers."
Broad,11-3070,"Transportation, Storage, and Distribution Managers |
